Post IX: The Gallup Polls

One of the most interesting jobs I have ever done is the job that I currently am working. I work at the Gallup Organization as a telephone interviewer. A lot of people think that what we do is sell stuff, but those people are wrong. What we, as interviewers, do is marketing-research. We do customer satisfaction surveys for various companies; companies like Wells Fargo, Experian, and the Wachovia. These are just a few of the many different companies for which Gallup does surveys. Gallup also does surveys about current events rather than customer satisfaction. These are the surveys that you see in USA Today and also on the television on news channels like CNN. Those numbers that they use don’t just come out of thin air. They come from the Gallup Organization.

However, despite all this, Gallup is not only an organization. At the same time, Gallup focuses a lot on making their workplace environment the best that it can possibly be. They are always striving for the workers to be happy with their jobs. At Gallup they believe that the happier one is with his or her job than the more productive they will be. If that is the case it will be a win-win situation for both the employee and the employer. The employee has a job that they are happy at and enjoy doing, and the employer is pleased because the workers are being productive and are getting all of the work done. One way that Gallup tries to reach to their employees is by using the Q12 survey. This survey is supposed to help the employer understand what needs to be done to get content employees. Some people think that this is stupid and pointless, but they might want to re-evaluate their philosophy. Because so far, this has worked well for Gallup, as they have been going strong for over seventy years.